Expert Product Alignment & GTM
Transform your business with our tailored advisory services.
KRIS MOYSE
My Mission
As a Product Expert, my mission is to empower startups with expert product leadership. I provide tailored consulting solutions that help businesses navigate the complexities of product development.
I specialise in CRM, Retail and Clinic related software at $0-$10m ARR.
Value-adding Services
Commercial Strategy
Go-To-Market Strategies
Go-To-Market Strategies
Work with the Founders and key staff to establish an Action Plan, setting objectives and identifying key capability. A key focus will to define what matters and what doesn't as your startup evolves.
Go-To-Market Strategies
Go-To-Market Strategies
Go-To-Market Strategies
Assist with the development of polished, professional marketing collateral and identify optimal methods for effectively using the marketing budget to attract sales leads.
Sales Alignment
Stakeholder & Investor Communication
Stakeholder & Investor Communication
Development and implementation of sales models that -
- align pricing with customer value and competitor differentiation,
- creates a clear ICP for the sales team to target
Stakeholder & Investor Communication
Stakeholder & Investor Communication
Stakeholder & Investor Communication
Define channels of communication with key stakeholders that are invested in or that can effect your organisations success - including shareholders, industry bodies and government. A rationale, methods and objectives will be established for each target stakeholder community.
Why ME
Proven Track Record
My journey from hands-on Salesforce consulting and ISV product leadership to B2C branding has given me a unique lens on both enterprise and consumer dynamics. I combine founder-level hustle with data-driven rigor, running rapid growth experiments, optimizing onboarding flows, iterating pricing models and building Product Led Growth motions—all while keeping customer feedback at the heart of every decision.
SILK Laser Clinics
Founded from a single Adelaide location; grew to ASX listing; acquired by Wesfarmers for AUD 180 million.
Proximity
Co-founded a Salesforce retail-tech ISV; raised at a USD 40 million valuation; scaled through COVID and continues global expansion.